Feb

Marketing Yourself & Your Business

By Kathleen Hawkins

QUESTION: What makes a successful business owner, different from a struggling one?

ANSWER: How you market your talents often count more than your talents? Are you Selling YOU!?

“ Easiest Ways To Promote Yourself ”

Networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others.

Ask yourself what your goals are in participating in networking meetings? Some meetings are based more on learning, making contacts, and/or volunteering rather than on strictly making business connections.

Ask open-ended questions in networking conversations
Become known as a powerful resource for others.
When you are known as a strong resource, people remember to turn to you for suggestions, ideas, names of other people, etc. This keeps you visible to them.
Have a clear understanding of what you do and why, for whom, and what makes you doing it special or different from others doing the same thing.
Be able to articulate what you are looking for and how others may help you.
Too often people in conversations ask, “How may I help you?” and no immediate answer comes to mind.
Follow through quickly and efficiently on referrals you are given. When people give you referrals, your actions are a reflection on them. Respect and honor that and your referrals will grow.
Call those you meet who may benefit from what you do and vice versa

Lastly, follow up afterwards and express that you enjoyed meeting them, and ask if you could get together and share ideas.